Best known for hip hop music, its exclusive guests and, of course, a giant Teddy Bear, called Frank, Toy Room opened in 2015 at Al Murooj Rotana Hotel in Downtown Dubai, after huge success at its original spot in London. Original venue from London took the iconography of classical children’s toys, a symbol innocence and simple happiness. Teddy Bear Frank is a symbol of all children’s toys. Toy Room is famous for its celebrity clientele and party-loving mascot, Frank the Bear, told Time Out Dubai . “Sleep all day. Have a party all night. Never grow old. Never die”…these are the words of Frank Teddy Bear. He is a mascot of wild nightclub Toy Room Dubai! Toy Room is located just next to famous club Soho Room, a 14000 sq m. club that will bring many more new clubs, restaurants and bars to Dubai, and will also feature swimming pools and a 10 000 capacity concert area, with the promise to bring “an unprecedented level of service with the best live talent” to the complex. The venue, at Meydan Racecourse, is also home to Café Mambo, the world famous Ibiza brand. Guests now have an access to four bars and a daytime pool area surrounded by lush garden foliage to transport you from lazy days to partying under the stars. Toy Room is part of the Soho Garden complex, and, just like its London sister-club, it will prepare you for infinite crazy nights, the best DJs and A-list celebrities! Meydan Racecourse has slowly gained a reputation as Dubai's newest party place, and now with just opened, that reputation is guaranteed! FRANK’S BACK PARTIES, with the DJs: Jon Rocca, DJ Bliss & Shef Codes, Junior J. are the most popular. Toy room is a symbol of continuous parting and funny time, on some children way. That’s why the Club has name “Toy”.
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The brand has also its own shop online: various T-shirts branded with the favorite Teddy Bear prints.
Come to Toy Room and have fun! You’ll be franked! That means (in Teddy Bear language) that you’ll be surprised and satisfied!