Avenue in New York


New York City’s most sought-after late night haunt and go-to meeting place for bold-faced names, including Kim Kardashian, Rihanna, Halsey, Alicia Keys and Marc Jacobs. Re-designed by the Rockwell Group, the 3,000 square-foot space evokes the intrigue of a grand, French villa and has dramatically been transformed from a two-story lounge into a vast, single story room with 30-foot high ceilings. Guests now enter Avenue NY through a trellised façade covered in vines with the original Avenue signage and gradually make their way down a hallway before entering the intimate lounge space. Teal-tufted leather banquettes line the rectangular room set against floor to ceiling walnut wainscoting wall panels covered with massive blackened mirrors and LED framing, red-pleated lamp shades and gold gilded trim. A quartz-covered bar set under a 13-foot long by 8-foot tall HD video wall anchors one end of the lounge while an elegant spiral staircase sits at the other end and connects to a newly constructed mezzanine overlooking the dance floor below. A four-foot disco ball floats above the dance floor, while the DJ booth is housed underneath the spiral staircase. Equipped with a state-of-the-art sound and lighting system, Avenue NY will continue to play host to world-class DJs, providing the best in entertainment and reigniting parties in New York City. The entire space merges ornate, old world design, modern finishes, and technology to create a layered, luxurious, and immersive environment that seems to have no boundaries.

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