Ketchy Shuby in SoHo is a sensorial journey that begins the moment you step through its doors on Broome Street, as warm lighting suffuses the space with the iridescent glow of a setting sun and earthy tones—lush greenery, rattan furnishings, water‑like blues and greens—transport you to an island sanctuary tucked into downtown Manhattan. The vibe is rooted in community, each detail—thoughtful design by Dimitri Hyacinthe, soulful reggae hues and an organic flow—woven together to form a cohesive experience that feels both electrifying and intimate, a tropical oasis without leaving the city. Culinary director and James Beard honoree Sean Olnowich has crafted a menu that balances casual eclecticism with approachability, drawing inspiration from global flavors while keeping plant‑based and cultural boundary‑crossing dishes at the forefront.
Signature dishes include Yellowfin Tuna Tartare with avocado, ginger, soy, sesame and house chips; smoky Roasted Eggplant with hummus, tahini “yogurt,” pomegranate and hazelnuts; Korean Fried Chicken Sando with gochujang aioli, house kimchi pickles and fries; and whole Branzino brushed with vibrant salsa verde Half the menu is vegetarian, with highlights like charred cauliflower with coconut yogurt, delicata squash with whipped lemon ricotta and pepitas, and beet tartare served with spiced coconut yogurt.
Even seafood offerings showcase a flair for bold flavor, such as mussels in red curry coconut broth with lemongrass and ginger Cocktails are bright, refreshing, boldly flavored and seasonally inspired—think yuzu, guava, passionfruit, celery—while the non‑alc program is equally vibrant, and pours are generous
As dinner transitions to late night, lighting dims, the music rises and the atmosphere becomes more animated—Latin and reggaeton beats bump through the sound system, inviting spontaneous moments of dancing, conversation and connection across the bi‑level space.
A soaring tree anchors the centerpiece of the dining room, cementing the lush, nature‑infused environment. The downstairs lounge offers intimate seating and an impressive 24‑foot bar, where friends and strangers come together under evocative lighting and carefully curated music to soak in the warm, communal energy.
Guests note the staff—curated for their genuine kindness—as integral to the welcoming feeling that pulses through every corner .
This speaks to the crowd‑centric nature of nightlife in such an atmospheric venue, where image matters nearly as much as flavor. Still, other guests rave about celebratory nights here—the dimming of the lights, the playlist crescendo and the shift from dinner to dance that leaves the entire restaurant on their feet .
Ketchy Shuby operates with Soho late‐night energy in mind: dinner begins on Tuesdays and Wednesdays at 5:30 pm, stretches to 2:30 am Thursdays through Saturdays, and opens for brunch Saturdays and Sundays from 10:30 am to 3:30 pm . It's the kind of place that effortlessly shifts from a vibrant dinner gathering to a full‑tilt night spot, delivering a holistic experience where setting, menu, music and mood converge. Whether you're looking for a plant‑heavy or seafood‑centric meal, crave a bold cocktail or simply want to be part of a communal, tropical‑tinged nightlife moment in the city, Ketchy Shuby offers a cohesive experience defined by sensory depth, spirited design, flexible pacing and a beat that pulses long after the lights come up.
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